Creative design is a reflection of your brand. It needs to be fresh an unincumbered by any constraints of the technology. Creative design combines three key elements:
BRANDED EXPERIENCE - The whole creative delivery should be a branded experience. Every page, every snipet that interacts with your customer needs to reflect your brand. You cannot be about luxury if your pages do not look regal or your language is not esoteric.
CUSTOMER INTERACTIVITY - Web is a bi-directional medium, yet most Web sites provide only listings. For listings today, people go to Google and Bing. Interactivity is what will keep them engaged on your site and your communication with them needs to factor their state of mind, not yours. We provide customer interactivity by having them "play" on the site. Our web sites are not designed for them to go down a pre-ordained path, but to assist them in a process of discovery by unraveling some mysteries about your brand.
WORLD-CLASS DESIGN - Creative design is an art and we tap world-class artists to do just that - the art work. We do rapid and creating brainstorming with as many different artists to converge on a design that reflects your brand and that your customers could get excited about. Today, most travel Web sites look the same because they are all designed by a handful few thinking "inside the box". We go "outside the box" (outside our enterprise) and this is one area we ask you to be patient with us because a great design is rarely tempered by the time constraints of the business world.