| Identity & Branding |
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We use our proprietary N:M marketing approach that uses Awareness Marketing to narrow 'N' targeted customers to one. From there we use 1-on-1 marketing to interact engagingly with that customer through all available channels. Thereafter we create a strong advocate in that customer who can be your brand advocate to their socially-linked 'M' high-value prospects through social media interactivity.
Brand strategy for experiential brands (such as travel destinations, events, non-profits, etc.) differs from a typical traditional product brand because your product is really the total experience of a customer. A cooperative organization (e.g., trade organization, destination promoter, etc.) would need to establish itself as the "official" brand promotor for the experiential brand. We help create your brand and the brand of your cooperative through digital means and help you compete in this "conversation economy" where people are talking about your product and services everywhere.
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