iConversation™ provides a common framework for community-oriented organizations to implement Content, Commerce and Community strategies to promote their brands. Based on our experience building and marketing global Web sites, we have built a framework that any community-oriented organization can utilize. We provide out-of-the-box functionality for most of your Web site needs.
CONTENT STRATEGY - Destination Web site content come from a variety of sources. Today, destinations are still using arcane CRM (Customer Relationship Management) systems for the content of their member listings. These listings are not written for consumers and today, web savvy customers can find better content by typing few phrases on Google or Bing. At LMD Consulting, we have developed a content acquisition (CA) platform that combines multiple third-party content along with custom content from your members. Large hotels and attractions can be given their content preloaded into our database for their edits, or a member can enter such data using our friendly CA application. Our CA application integrates with industry-leading CRM system (such as Salesforce.com as well as with other custom systems utilizing relational database).
Your content is your brand. Our research indicates that travel customers prefer rich media and custom tour information instead of database listings during the awareness and consideration phase of their travel needs.
COMMERCE STRATEGY - Commerce is one area where you interact with your acquired customers. Their feedback on the use of your products and services is immense. You want to be in the direct contact with your customers through all of your channels. Customers are saying valuable information all around; are you listening to them? We help you parse their feedback and get your commerce strategy right.
COMMUNITY STRATEGY - Building an online community around your products and services is key. This is also the key theme behind our N:M Marketing. The strategy is simple. We want to acquire one brand advocate at a time. Once we have delighted one, we have the opportunity to delight all of their friends and relatives in their social network. Just having a Facebook page does not mean that you are executing your community strategy right. You need to know your customers first, and then leverage community strategy to get their referrals, ad infinitum. We help you do that with Web 2.0 technologies and more.